What should a brandname do when a shopper abandons their cart but the company still wants the sale? The most efficient thing is to send the consumer an email with a discount just for the Fashion Jewelry Band-Ring Tv-Series Wedding Outlander Women Retro Themed MIDY in the trolley. The second most effective thing is to send an email without a low cost. That raises the question of how flexible do you want to be about your price? How important is it to obtain price integrity and will customers get trained to let a cart sit until you send them an email offering a discount? Those are hard questions involving key strategy questions. So often it is luring to do what you have to do to achieve the next sale but sometimes that comes at the expense of future growth....Read Detail
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